Here’s to the crazy ones

thinkdifferentThe misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

https://www.youtube.com/watch?v=IlUPM7s_7_8

https://youtu.be/FglqN1jd1tM

Think different jedna je od najboljih kampanja u istoriji oglašivačke industrije, verovatno najbolja koju je tehnološki svet do sada video.

Apple je marketinški mag. Da biste se bavili marketingom morate nešto da „marketujete“. To nešto je dobar proizvod. Nema dobrog proizvoda koji nije vaš. Nema dobrog marketinga koji nije vaš. Britanski akcenat i priča o materijalima je Appleova stvar. iPhone je Appleova stvar. iOS je Appleova stvar. Apple ne sme biti jedini. Dok ne prestanete da ga imitirate biće.

Jobs, interni sastanak 8 do 10 nedelja pošto se vratio u Apple:

…what we’re trying to do is not something really highfalutin, we’re trying to get back to the basics. We’re trying to get back to the basics of gread products, great marketing and great distribution.

Sve što je Apple danas su ove dve rečenice. Apple je jedan. Budite bolji, budite svoji, mora biti još neko. Mislite drugačije.

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